Sniffing out "The One"

An age-old problem faced by people is trying to find a romantic partner to spend your life with. This is an issue that has grown more complex with the 21st century and many dating sites have risen to the challenge of helping people find "The One" like Match.com,  Ok Cupid,  EHarmony and my personal favorite Clown Dating (clowns deserve love too!).


Another interesting dating company is the aptly named Smell Dating operates off the idea that "your nose knows" and that humanities oldest sense has the ability to sniff out a compatible match. The way that the service works is after paying a fee of $25 they send you a shirt that you wear for 3 days in a row, with no deodorant or perfume, you ship it back to them and they send you back 10 shirts that have gotten the same smelly treatment and you respond with which scents you liked. If there is a mutual liking of odors Smell Dating will then provide contact info.

I'll be honest my first reaction was :

I don't like when I smell B.O on the train for free and can't imagine paying money to smell B.O but apparently, this isn't a new idea and Pheromone Parties which are quite similar, albeit much less private have been around for years. While Smell Dating has had several articles written on it detailing some users experience with it, none that I've read have reported on whether or not the dates they went on went well or not but it certainly seems like an interesting application of olfactory communication. 

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