Shane Dawson + Uncertainty Reduction Theory

So as of late a famous Youtuber, Shane Dawson has gained notoriety because of the docuseries he has been producing on his channel. These docuseries all involve interviewing and delving deeper into the lives of often controversial Youtubers and just exposing more of their lifestyle and their background.

The first series of this nature was done on the infamous Jeffree Star, who is a beauty guru who owns a multi-million dollar makeup company, but has a past riddled with controversy which include saying racist slurs.Over the course of the 5 part series, Shane gets Jeffree to open up about his life, both before his current fame but also to talk more about his company and show some things that his viewers had never known before like the gargantuan warehouse they operate out of.

This is where the uncertainty reduction theory plays a role. Before the series many people who weren't already dedicated fans to Jeffree Star had a preconceived notion about him, which was further reinforced by the aloof air he has on his own his own channel.
Through this series, people were able to learn more about him and see past the walls he normally keeps up, and as an interesting twist on the uncertainty reduction theory, now that people knew more about Jeffree they found that they were now more comfortable with him and had their opinion about him changed.

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